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I have a background in visual design and ten years of experience as a graphic designer in a marketing environment. However, I desired an analytical approach to my design process and craved data-backed decisions, which is how I discovered user experience and product design. I am a versatile and ambitious designer who has worn many hats. I am an experienced professional with an aesthetic eye pivoting into the world of UX and Product Design.
Esri's Social Media Style Guide
UX/UI Case Study
The Social Media Style Guide is a web based set of guidelines for account leads to reference for a cohesive presence across all social media channels and accounts. The intent is to create consistency in tone, visuals, and frequency that matches the overall branding of Esri.
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